Skip to content

Ashish Jain

Product Owner | Digital Marketer | Alumni IIIT Bangalore | Former RA @ IIM-B

Menu
  • Published Papers
  • Certifications
  • Portfolio
  • Sports
  • Resume
  • LinkedIn
Menu

What is advertising these days?

Posted on February 7, 2018May 7, 2018 by sarvarituvilas

[vc_row][vc_column][vc_column_text]It’s all about how to get the right ad design to the right people at the right time using the right platform. Advertising has become more math-focused area. You have Data Analysts helping Digital Marketers to launch campaigns. Visual designers make beautiful campaigns to attract surfers. To see and function on more relevant ads you can even need of quantitative research experts who can work on relevancy factor. Then you also have content writers to help in the text that should be an information to the viewer.

Obviously, startups cannot afford to hire these many people, but you do need to have creative people. It is said that paid ads, particular AdWords, is more complicated than stock markets like National Internet Exchange of India (NIXI) or Nasdaq. Algorithms can do everything, but they still need human interception. So much data it is easy to get into

  • Title need of more mathematicians who are good at probability in specific for digital campaigns
  • Title increase in 50% using mathematicians

Algorithms can do everything, but they still need the human interception to function. With so much data, it is easy to get into the wrong direction. Marketers like Philip Kotler says:

Correlation in sales is tricky

Finding metric takes time. At least one month for an effective campaign. The future of advertising tv ads personalised to you same as magazine.[/vc_column_text][/vc_column][/vc_row]

Recent Posts

  • IIMB Project February 25, 2021
  • Top 7 trends in data and analytics | 2021 December 18, 2020
  • A career in Digital Marketing in India October 18, 2020
  • Are you thinking of adopting or fostering a pet? June 2, 2020
  • Pet Sitter April 8, 2020
  • Live chat vs chatbot vs telecom December 8, 2019
  • Marketing, advertising, & Sales October 5, 2018
  • Chroma coupon code turned out to be a bug August 15, 2018
  • Gender Equity May 7, 2018
  • Is data you upload really yours? April 7, 2018
  • What is advertising these days? February 7, 2018
  • Best Motivational Speaker in India of 2017 January 5, 2018
  • Politics and Journalism November 7, 2017
  • Does news always have to be breaking? October 7, 2017
  • Can newspaper be customised? August 7, 2017

Video clips

https://www.youtube.com/watch?v=OiXO4uwGgP4&frags=pl%2Cwn

Certified Professional

Digital Garage

© 2021 Ashish Jain | Powered by Superbs Personal Blog theme