It’s been quite some time that I thought of writing a blog about a Career in Digital Marketing for which I was skeptical about a few years back. This was the time when I was pursuing my undergrad in Computer Science. During subject projects and electives, I always ended up with something that had to do with branding, website, marketing, etc. But I wasn’t sure if digital marketing would be the right fit. Hence, after my B. Tech, I started taking digital branding projects. It took me some years to get convinced that digital marketing has a bright future. During the discourse of making everything online in the last decade whether it be a bag manufactured in your nearby vicinity or service that a tailor provides at the corner, everything has got something to do with Google or digital marketing.
Anyways, this blog is basically for marketing aspirants to get a broader understanding of the marketing profiles. Let’s look at the broad view of marketing profiles:
In my opinion, the mix and match of skill sets in your portfolio help in a better understanding of this space. For starters, working on different projects will help in knowing your interest.
Also your work varies a lot on the same profile in different company types. After researching through Glassdoor, personal experience, conversations with colleagues, I was able to summarize it below:
It is also up to you for pursuing a marketing master’s degree, invest your 2 years salary and time to get a raise or not.
P.S. You can ask for marketing agencies majorly headquartered in Bangalore if you are looking for a digital marketing career.
For those who wants to understand marketing, advertising and sales, please refer to this another post: